Email, SMS, & Retention Experts
Messages engineered to convert more customers
We build data-driven email & sms programs that maximize lifetime value at every stage of your customer journey.
Most brands are leaving 30–40% of potential email revenue on the table.
Your biggest growth opportunity isn't new customers.
It's the ones you already have.
We identify the gaps in your email program and turn them into profit.
We’ll show you exactly where your strategy is underperforming—and how to fix it.
No cookie-cutter strategy. Just custom-built systems designed to deliver results.
We build emails for the modern inbox
Our emails blend eye-catching creative with behavioral psychology and technical optimization to drive measurable results.
Our emails are built to CONVERT.
Every email is designed to reach every subscriber where they engage. Whether they’re on mobile, desktop, or using AI summaries, the experience is built to drive action and deliver results.
What sets us apart?
15+ years of experience optimizing email & sms strategy for 1,000+ brands across every industry, platform, and customer journey. We’ve seen what works, what doesn’t, and we’ve built our offering around what your brand needs to succeed.
Strategy across the funnel
From onboarding to loyalty, we work to ensure every message at every single stage moves the buyer closer to action.
Agile packages. Predictable Pricing
Transparent scope. Agile execution. No inflated retainers, no hidden fees, no surprise add-ons. Just results.
Deliverability, baked in
We engineer our emails to land in the inbox, every time. List hygiene, compliance, suppression, and technical optimization are built into every plan.
Platform agnostic
Klaviyo. HubSpot. ActiveCampaign. MailChimp. Custom CRM? No problem. We use the platforms and tools that work best for your business.
This is lifecycle marketing designed around your business, not ours.
About us: Expertise that Delivers
Hi, we’re Jenny and Megan.
We’re a team of expert email marketers with who’ve built retention systems at scale, inside agencies and for brands.
We’ve optimized lifecycle programs for 1,000+ brands, including everyone from Fortune 500 brands to growing DTC companies.
We started Lifecycle Lab because we believe every brand deserves access to enterprise-level lifecycle strategy, without the bloated agency overhead.
Our approach: Revenue that compounds
We build out predictable and scalable revenue by automating and streamlining your highest value touchpoint into one cohesive conversation across communication channels.
The result: revenue growth that's faster and cheaper, than any acquisition channel.
Ready to see what's possible?
We’ve built the systems other agencies are still trying to figure out.